Seven years of social, content, and creative strategy across integrated marketing.
Serve as campaign manager for the talent attraction vertical of an evergreen lead generation campaign for the Iowa Economic Development Authority, encouraging people to consider relocating to the state. Act as the central point of contact across four concurrent workstreams, working closely with creative, paid media, and outside partner agencies to manage timelines and budgets, guide creative direction, and keep client communication aligned under one point of contact. The campaign runs across paid social channels including Meta, Reddit, Pinterest and LinkedIn, generating leads by approaching the audience from a variety of angles spanning career growth, lifestyle, and relocation.
Partnered with AbbVie for a second consecutive year, returning with an expanded remit and a bolder presence. Worked with the client, creative team, print vendors and venue staff to introduce a physical interactive activity centered around a real-world evidence question, inviting attendees to drop colored balls into tubes to indicate which types of evidence most influence their clinical decisions. Beyond the booth, the program extended to a conference walkway video, branded seating cubes used throughout the venue and an airport takeover welcoming attendees to Barcelona upon arrival.
Partnered with Caterpillar as an ongoing creative production resource, scoping and executing a high volume of assets across digital, out-of-home, website banners and social. Worked closely with the client, creative team and outside vendors to resource the right talent, manage timelines and review all assets against brand guidelines before trafficking. A core part of the work involved updating creative quarterly and seasonally to reflect current offers, pricing and promotions across multiple formats and languages, maintaining accuracy and quality across a large volume of concurrent deliverables within tight turnaround windows.
Partnered with AbbVie to concept and execute an interactive booth experience at one of rheumatology's largest global conferences. Worked directly with the client, creative team, print vendors and venue staff to develop an engagement strategy that drew attendees into the booth and facilitated deeper conversations around therapeutic goals in immunology, translating complex clinical messaging into an approachable, visually compelling environment.
Partnered with Texas HHS on a statewide behavioral health awareness campaign targeting substance use prevention across English and Spanish speaking communities. Worked closely with the client and creative team to develop the visual direction for a series of social graphics spanning multiple seasonal content drops, while also drafting the copy for each post. A key part of the deliverable was producing a full suite of bilingual social assets distributed to community stakeholders and partner organizations across the state, enabling them to amplify the campaign on their own platforms and extend overall awareness.
With a background in design and seven years across social, content, and creative production, I have learned that the best work happens when everyone in the room is speaking the same language. I ask the right questions, move ideas forward, and figure out how to get things made the right way.
That work has taken me across healthcare and life sciences, consumer brands, and government. There is something genuinely satisfying about the organizational side of this too. A tight timeline, a clear brief, a vendor relationship that runs smoothly. That structure is what gives good ideas room to become great ones.
Dallas born and raised, I have always been interested in how brands show up in the communities they call home.